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SOCIAL MEDIA AND PR MANAGEMENT FOR GOVERNMENT, PUBLIC SAFETY, EMERGENCIES AND CRISIS COMMUNICATION

■ Combined monitoring, management and response
■ Media enquiry logging and oversight
■ Multi-agency and stakeholder collaboration
■ Emergency simulation and training
■ Created by emergency management and communication experts

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Emergency and crisis management

MusterPoint supports emergency planning teams, communications, LRF, VOST, SMEM professionals and crisis communication specialists;

  • Triage large volumes of social media traffic
  • Management of joint messaging from different stakeholders
  • Clear logging of all comms decisions
  • Detailed audit trail of all media and social media actions
  • Scale up quickly during an emergency
  • Manage and approve outgoing messages 

We also provide training days and test environments for resilience and emergency exercises remotely or on-site. Contact us for more.

Read about how we supported the Kent Resilience Forum for a county-wide flooding exercise.

Corporate Communication

Campaigns, web development, e-services
You may well be responsible for the corporate social media accounts but need a full overview of all social media activity in your organisation. MusterPoint can help you do your job more effectively by providing a full oversight of all engagement for campaigns and marketing as well as when it comes to dealing with that rare crisis. 

  • Training and approval mode - ensure you get to approve all posts before they go live
  • Automated reports for users and published posts
  • Pre-approved image library for users
  • Scheduled messages with instant suspension
  • Unlimited teams and easy user management
  • Assign incoming messages and mentions to teams or users
  • Email copies of messages to people for review
  • Unlimited social media accounts
  • Full audit and accountability of every action

Take a look at our short video to see how MusterPoint can manage social for everyone in your organisation

Book an online demo now to see how MusterPoint can help you in your organisation

Media Handling

If you are a Media Liaison Officer or run a media function within a public sector organisation you know how important it is to have an audit trail of all your contact with the media. Our simple yet powerful media logging tool provides you with all you need to ensure a clear audit trail for all involved in media handling;

  • Contacts database
  • Case recording system with team admin function
  • Enquiry logging
  • Press release creation and release management
  • Coverage recording
  • Online news search and monitoring

Take a look at our short video to see how MusterPoint can manage social for everyone in your organisation

Book an online demo now to see how MusterPoint can help you in your organisation

Customer Services

If you work in Customer Services or a Contact Centre you may have to manage incoming customer enquiries through social media from Twitter and Facebook. MusterPoint can help by providing you with;

  • Easy triage of enquiries – send to particular people or teams that can deal with the enquiry more efficiently
  • Tagging particular enquiries – they might be about particular services, FOI requests, media enquiries or in relation to particular campaigns or appeals
  • Easy to view audit trail of every user within the system

We have a number of clients who use MusterPoint to triage enquiries between Corporate Communications and Customer Services with each having oversight at an administrator level as well as managing users within different teams at local level. It's been used for different services such as libraries, child services, gritting, leisure and tourism and waste management.

Take a look at our short video to see how MusterPoint can manage social for everyone in your organisation

Book an online demo now to see how MusterPoint can help you in your organisation

Compliance and accountability

If your organisation is accountable to stakeholders and has compliance obligations, you’ll need to have a robust social media and communications strategy in place. You’ll need to be prepared for record keeping scrutiny both in the public and private sector and be able to manage any risk through misuse of social media. 
MusterPoint can help by providing you with;

  • Complete oversight of all social media and media enquiries in the organisation
  • Full control over messaging both internally and externally
  • Detailed user reports

Communications record keeping doesn’t need to be difficult or resource intensive. Enable your organisation by providing the security of extensive audit and accountability.

Take a look at our short video to see how MusterPoint can manage social for everyone in your organisation

Book an online demo now to see how MusterPoint can help you in your organisation

US

Austin, TX

Los Angeles, CA

Europe

London, UK

Brussels, Belgium

AU / NZ

Melbourne, Australia

Wellington, NZ

South Asia

Colombo, Sri Lanka

Publish

  • Send from multiple Twitter and Facebook accounts
  • Unlimited social media account integration
  • Schedule and suspend posts 
  • Organisational image library
  • RSS and short link integration

Engage

  • Respond to users in feeds
  • Conversation thread
  • User and message tagging
  • Send conversations by email
  • Timeline management
  • Engagement tracking

Monitor

  • Customisable dashboard
  • Add specific news feeds
  • Search news, social media, blogs, images and video
  • Create hashtag, news social and easy to search columns

Analyse

  • Twitter analytics
  • Google analytics
  • MusterPoint user activity
  • Custom branding of reports
  • Automatic delivery of activity reports
  • Organisational activity reports

Collaborate

  • Organisational team assignment
  • Work with partner agencies
  • Unlimited teams throughout organisation

Manage

  • Three levels of user access
  • Assign to teams and users
  • Training and approval mode
  • Detailed user audit logs
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Support

  • Initial deployment support
  • Online and phone support
  • Online knowledge base
  • 24/7 support during crisis
  • Webinars and explainer videos

Mobile

  • Simplified for basic users to carry out essential tasks
  • Compliant with all mobile devices
  • Can be adapted for in vehicle mobile data terminals

Publish

  • Send from multiple Twitter and Facebook accounts
  • Unlimited social media account integration
  • Schedule posts – and suspend scheduled posts  during a crisis
  • Organisational image library
  • RSS and short link integration

Engage

  • Respond to users in feeds
  • Conversation thread
  • User and message tagging
  • Send conversations by email
  • Timeline management

Monitor

  • Customisable dashboard
  • Add specific news feeds
  • Search news sites
  • Search streams of social media blogs
  • Create hashtag, news and search columns

Analyse

  • Twitter analytics
  • Google analytics
  • MusterPoint user activity
  • Custom branding of reports
  • Automatic delivery of activity reports
  • Organisational activity reports

Collaborate

  • Organisational team assignment
  • Work with partner agencies
  • Unlimited teams throughout organisation

Manage

  • Organisation and team admin
  • Teams with standard users
  • Appropriate access levels for users
  • Assignments
  • Training mode
  • Full audit logs
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Support

  • Initial deployment support
  • Online and phone support
  • Online knowledge base
  • Organisation-specific Service Level Agreement
  • 24/7 support during crisis
  • Webinars and explainer videos

Mobile

  • Simplified for basic users to carry out essential tasks
  • Compliant with all mobile devices
  • Can be adapted for in vehicle mobile data terminals