An emergency is inevitable, a crisis doesn’t have to be
Communications professionals, emergency planners and operational staff in Government and the emergency services all know that planning for an emergency is vital, but many organisations don’t plan proactively, they wait until the inevitable and become reactive.
So, you’ve set up your social accounts, and your online community is growing.
You’ve found that some posts have had loads of likes or retweets. You’ll have found that some have had none or hardly any.
Those who have worked in communications for the emergency services or public safety may have heard about the ‘golden hour’. It’s actually a term given in training for first aiders about administering crucial treatment within the first hour of an incident so that chances of survival are greatly increased.
The public sector is unfairly sometimes seen as slow to adapt to changing landscapes, and the overwhelming majority of NHS organisations, councils or central government agencies have developed really engaging social media channels that reach new people and tell their ongoing stories in innovative new ways.